Just like the style, these shades make their statement. 
The understated luxury aesthetic necessitates more effort than its name implies: This trend in design—especially with paint shades—is centered on exuding subtle sophistication. Instead of showcasing your luxury items prominently, you carefully design your space to feel upscale without being overt about it. “The design is not necessarily minimalist, it's curated, timeless, and embodies a sense of lived-in character,” says Emily Kantz, color marketing manager at Sherwin-Williams.